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Japanese carmaker Suzuki debuted a new concept vehicle today at the Orange County Auto Show aimed squarely at Gen Y—especially urban teens and young adults.

The Suzuki "Hip Hop" Grand Vitara was designed with a little help from SiTV, an English-language Latino cable network, to reflect the Hip-Hop "way of life."

The Grand Vitara has been a success for the Hamamatsu-based company; setting record sales for the first nine months of 2006, according to a press release. Year-to-date sales of Suzuki cars and SUVs in the United States in general through September 2006 are up 28 percent over the same period last year.

Suzuki is just the latest carmaker to court rap music fans.  Toyota’s Scion‘s entire marketing campaign over the last two years has been partially based on getting young dance music/rap fans on board with the box-shaped vehicle.

The "Hip Hop" Grand Vitara features a customized interior, 20-inch customized painted wheels and tires, Gull wing window features slide out audio mixing equipment (including a drum machine and digital recorder), an in-dash touch screen video monitor, a 20-inch video screen in back door panel, a Nokia 770 Internet tablet, rear exterior mounted speakers and chrome antenna housing, exhaust and mirrors.

The pimped-out ride was featured recently on the popular SiTV television program, "The Drop."  Check out our exclusive pics of the Grand Vitara above.